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A reputation can be ruined by a single mistake

Crisis communication is the key component in dealing with reputation ruining mistakes. As the topic of Ball State alumna Myra Borshoff Cook’s presentation Sept. 28, she discussed crisis communication and provided insight on how she believes crises should be best handled. Crises can come in any form, she said. Whether it’s a natural disaster, an […]

Behind the seams of Burberry

It is safe to say that Ahrendts has come a long way since her days as a cardinal. Moving from Muncie to London and from student to CEO, she has never stopped chasing her dreams, which led her to become the leader of the well-known, respected and 155 year old brand of Burberry. With the […]

Tully discusses power of newspaper perceivers

Tully discusses power of newspaper perceivers

Matthew Tully, journalist, had always maintained a curiosity for politics. It wasn’t until later in life he discovered his love of social impact. It was this combination of interests that sparked the idea for a unique endeavor for this Indianapolis Star columnist. Tully’s “Manual Project” was a series of 34 columns that appeared in theIndianapolis Star, which […]